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PLANOGRAM VISUAL MERCHANDISING HOW TO

What is, most of time, perceived as difficult is that every store being more or less different, all planograms sent must be well understood and implemented by the store team according to the type of store they are in. Planograms often differ, according to the store size, concept, product range and/or sales operations. Their good execution allows to maximize your visual merchandising and thus to improve sales but also guarantees a well-coordinated and fast implementation into your stores network.

They can also define, graphically, specific corners or temporary sales operations displays. Often, planograms come after a mass plan for a global store layout in order to define more precisely how categories and products are implemented.

PLANOGRAM VISUAL MERCHANDISING HOW TO

How to implement and maintain planograms? Is the allocated shelves space optimized?.Are best-selling products visible (new products, high-margin products…)?.How to avoid understock and sales loss?.

Are the departments and shelves consistent with customer flow?.

Are products and product ranges corresponding to customer’s needs?.

Do products displays improve customers purchase?.

It is not only used for new store implementation but also to improve and maximize stores profit.īasically, its conception and execution reflect he following questions : Planogram are a detailed graphic illustration of the store layout.

Visual inventory (understock vs replenished shelves).

Departments, categories, and shelves organization.

In this process, a planogram is nothing else than a visual merchandising tool that provides you with a graphic representation (drawing, picture, sku arrays…) of the way your products are arranged and displayed in the store and through the shelves :